Real Madrid signs players 'to generate revenue' in shirt sales - Perez

Real Madrid signs players 'to generate revenue' in shirt sales - Perez

- Florentino Perez says Real Madrid only buy players that bring in revenue through shirt sales

- Perez has signed world class talents like David Beckham, Ronaldo, Luis Figo and Zinedine Zidane

Real Madrid president Florentino Perez says he pursues a Galactico policy at the capital club to increase revenue through shirt sales.

The 69-year-old old was quoted by 90min.com as saying Madrid pursue world class talents who are also very marketable.

Real Madrid signs players 'to generate revenue' in shirt sales - Perez

Florentino Perez

The construction magnate has funded buys for world class talents like David Beckham, Ronaldo, Luis Figo and Zinedine Zidane during his 22-year spell at the club.

Perez claims that one of the key questions when signing a player is: 'what income is generated?'

"People understand the obvious – that we sign big players like Ronaldo, [Zinedine] Zidane and [Luis] Figo. But after the players there is the economic sports equation", the ​Daily Mail quote Perez as saying.

He continued: "In our model it is fundamental to understand that in the signing of every player, we have to have in our heads: what's the income generated?

"In the year 2000, Real Madrid suffered a very big economic crisis.

"So big that it risked losing its status as a member-owned club. But the club has to belong to its members and not belong to just one individual."

Real Madrid signs players 'to generate revenue' in shirt sales - Perez

Zidane signed for Real Madrid in 2001

Former Real coach Vicente Del Bosque's assistant Toni Grande revealed Perez sells players who will not generate as much revenue like Fernando Morientes who was left out of the 2002 European Super Cup final.

He said: "An hour before the game against Feyenoord Jorge Valdano came in and said to Vicente: 'Tell Fernando [Morientes] to not get changed because he is being transferred. It's an order from the president'."

Perez took over as president of Real Madrid in 2002 and lasted till February 2006. His second tern came in 2009 and lasts till today.

Source: Sports.naij.com

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